There is no doubt that social networking sites have managed to grow over a period of time and are still quite popular, but things have changed as these social networking sites are helping others to do more than just meeting people. Hence, there is a growing demand for social networking sites through which people can do more. Social networking today is not just limited to meeting new people, but to making personal profiles and creating a global platform and also for business where many new businesses explore the options that allow them to do free marketing.
If you are creative and if you want to make a global impression you can do that through social networking sites because these sites can allow you to make your personal profile for free. Many creative people come up and make sure that they post their pictures and upload videos that allow them to showcase their skills and talent to the world. These videos and pictures go around the contacts and there are more people that share and pass on the content to others. Hence, in a way it works like a marketing tool for individuals that want to impress people globally.
On a larger business scale there are many businesses that do not have enough funds to go on and therefore they choose to come up on social networking sites. The good thing about social networking websites is that they are available for free and therefore companies and entrepreneurs do not have to spend more money on marketing their products and services. They can reach out to their audiences and also get real time feedback and suggestions that can help them to improve their business. Many businesses also announce their new contests and events on social networking sites and stay connected to their consumers in the real time.